Résumé
The adoption of fungus-resistant grape varieties (FRGs) represents a promising pathway for steering viticulture towards more sustainable production methods by reducing the use of phytosanitary inputs. In the early 2020's, the dissemination of these varieties remains limited, partly due to constraints within the wine industry. This study was conducted with commercial wines made from two types of grapes, either Vitis vinifera or FRGs. A panel of 96 participants from the wine industry in the Occitanie region (Southern France) ran sensory evaluations. These were performed both blind and with information about the type of grape, using a combination of short CATA (Check-All-That-Apply) sessions followed by questions exploring their interest for FRGs and the expected plantations in the coming years.The results of the sensory analyses underlined the absence of any notable difference in liking or in the sensory profiles of the wines, whether tasted blind or not. Indeed, disclosure of the type of grape used to make the wines did not alter participants' perceptions or evaluations. Furthermore, the analysis of questionnaire data revealed a typology of three adopter profiles: "sceptics", older professionals from private wineries, generally unfavourable; "receptives", cooperative members, showing measured support for innovation; and "observers", young, non-decision-making individuals with heterogeneous opinions.