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When recommending a product backfires: The effects of justification and source on user responses to online personalized recommendations
Journal article   Peer reviewed

When recommending a product backfires: The effects of justification and source on user responses to online personalized recommendations

Laurie Balbo, Florence Féron Jeannot and Agnès Helme-Guizon
Systèmes d'Information et Management, Vol.22(2), pp.81-102
2017
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