The interplay of brand-line assortment size and alignability in the sales of brand-lines and line-extensions of frequently purchased products

Journal article

Open access

Peer reviewed

Philippe Aurier and Victor Mejia

Journal of Business Research, Vol.117, pp.163-175

09/2020

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Title: The interplay of brand-line assortment size and alignability in the sales of brand-lines and line-extensions of frequently purchased products
Creators - without role: Philippe Aurier - Université de Montpellier, Montpellier Recherche en Management - MRM
Victor Mejia - Groupe de Recherche en Management
Publication Details: Journal of Business Research, Vol.117, pp.163-175
Identifiers: 9939350909311
Academic Unit: Montpellier Recherche en Management - MRM
Language: English
Resource Type: Journal article
Local Fields: hal-02866056