- Title
- The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods
- Creators - without role
- Philippe Aurier - Université de MontpellierVictor Mejía - Institut de Biologie Valrose
- Publication Details
- Journal of the Academy of Marketing Science, Vol.49(6), pp.1244-1266
- Identifiers
- 9945307209311
- Academic Unit
- Université de Montpellier
- Language
- English
- Resource Type
- Journal article
- Local Fields
- hal-03617263
Journal article
The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods
Journal of the Academy of Marketing Science, Vol.49(6), pp.1244-1266
11/2021
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