The child-brand relationship: social interactions matter

Journal article

Peer reviewed

Angélique Rodhain and Philippe Aurier

Journal of Product and Brand Management, Vol.25(1), pp.84-97

2016

Abstract

Brand relationships

Children

Consumer behavior

Interpretive consumer research

Qualitative research

Self-esteem

Social influence

Socialization

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Title: The child-brand relationship: social interactions matter
Creators - without role: Angélique Rodhain - Université de Montpellier, Montpellier Recherche en Management - MRM
Philippe Aurier - Université de Montpellier, Montpellier Recherche en Management - MRM
Publication Details: Journal of Product and Brand Management, Vol.25(1), pp.84-97
Identifiers: 9939377209311
Academic Unit: Montpellier Recherche en Management - MRM
Language: English
Resource Type: Journal article
Local Fields: hal-02013749