Résumé
Social learning is likely to play a crucial role in disseminating new agricultural technologies and driving the agroecological transition in European countries. We evaluated a French pesticide reduction programme designed to train farmers and promote practices through demonstration days on participating farms. Using pseudo-panel data from surveys conducted before and after the program’s launch, we found evidence of decreased pesticide use among cohorts linked to farms attending demonstration days. Our analysis, supported by a placebo test and various robustness checks, suggests that peer-sharing in training programs can scale up effectively at no additional cost.