Pricing: the 'Value Meal' approach: now more than ever banks need to consider a new pricing paradigm--multiproduct and bundling pricing or relationship pricing--to boost customer relationships and offset fee-revenue declines

Article de revue scientifique

Jens Baumgarten, Oliver Bushnell et David Vidal

ABA bank marketing, Vol.42(5), p.16

01/06/2010

Résumé

Banking industry

Customer relations

Customer relationship management

Forecasts and trends

Marketing

Prices and rates

Pricing

1 Consultations de la notice

Titre: Pricing: the 'Value Meal' approach: now more than ever banks need to consider a new pricing paradigm--multiproduct and bundling pricing or relationship pricing--to boost customer relationships and offset fee-revenue declines
Créateurs - sans rôle: Jens Baumgarten
Oliver Bushnell
David Vidal
Détails de publication: ABA bank marketing, Vol.42(5), p.16
Éditeur: Bank Marketing Assn
Identifiants: 99157111709311
Unité académique: Montpellier Recherche en Management - MRM
Langue: Anglais
Type de ressource: Article de revue scientifique