Résumé
This paper examines whether goodwill write-off accounting is consistent with market valuations. To achieve this goal, we measure the impact of 75 goodwill write-off announcements on French companies' stock price. Goodwill writeoff announcements produce a negative impact on companies' stock prices and suggest an economic effect of this accounting policy. The negative long-term abnormal returns during the pre-announcement period (day -500) suggest that the market anticipates the depreciation of goodwill. Globally, the significant results around the date of announcement confirm the consistency of IFRS 3 with market valuations.