Abstract
Recent studies have shown the importance of relationships with nature, emotions felt, forms of attachment, and experience of nature on conservation motivations. They have proposed characterizing relational values based on these complex interactions with ecosystems. We analyzed these links for ecosystem services (ESs) associated with fish farming ponds. The analysis was based on an online survey conducted on mainland France. We identified the types of pro-environmental profiles and investigated the determinants of pro-environmental behaviors. We analyzed the types of services prioritized according to individual profiles and the factors determining sensitivity. We distinguish between individual ESs that are more hedonic in nature, and regulating or heritage cultural ESs that refer to collective motivations rather linked to eudaimonic well-being. The results highlight the importance of factors related to eudaimonic well-being, which help integrate the role of ethical values and commitment to conservation. The modeling shows little influence of the usual sociodemographic variables and the strong significance of variables considering the knowledge and familiarity with these ecosystems and the pro-environment commitment, which refers to eudaimonic well-being. These results allow us to discuss the specificities of awareness-raising policies, which imply a rationale for active citizenship.