- Title
- Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels
- Creators - without role
- Franck Celhay - Université de Montpellier, Montpellier Recherche en Management - MRMPeiyao Cheng - University Town of ShenzhenJosselin Masson - Université de MontpellierWenhua Li - Hong Kong Polytechnic University
- Publication Details
- International Journal of Research in Marketing
- Identifiers
- 9935736109311
- Academic Unit
- Montpellier Recherche en Management - MRM
- Language
- English
- Resource Type
- Journal article
- Local Fields
- hal-02394929
Journal article
Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels
International Journal of Research in Marketing
07/2019
Metrics
1 Record Views