Abstract
Artificial generative intelligence (AIg) is not considered a digital revolution. Yet we can't ignore the growing place this technique occupies in the info-communication environment of our contemporary societies. The concept - polysemous and protean - takes on multiple values and meanings, depending on the discourse, usage and context. And while generative artificial intelligence may not be revolutionizing the digital world, it does seem to be overturning uses, practices and the act of perceiving; in so doing, it is revolutionizing our experience of the world. Starting from this premise, this article proposes an ontological exploration of the concept of Gen AI - understanding its essence, in an attempt to grasp what is at stake. In this respect, we will review the different meanings of the concept of Gen AI, then question the notion of intelligence, the question of possibilities and the “ideation-corporization” process, the question of agentivity, otherness and the anthropomorphic shift, to end with the question of Human-Machine interactions using natural language. Without falling into the approximate sophisms of blissful fascination or unreasoning alarmism, we will attempt to answer the central question: “What is generative artificial intelligence a phenomenon of?”