Abstract
In the Midi, the genesis of the shift to quality wine can be traced to two modernising trends. In l'Aude a strong internal network developed a form of modernisation which embraced différent territorial references. In the Hérault, however, competing networkscheracterise this departe- ment's form of modernisation. In both cases, theses processes have sparked the emergence of a new professional group structured around the vocation of winemaking and marketing.