Résumé
While some entrepreneurs opt to be born global from inception, others internationalise their firms over time; these are inherently different cases with unlike causal variables, forms and consequences. This article models and tests the influence that international entrepreneurship exerts on the export performance of a firm. Five hypotheses are derived from the literature. With a sample of winemaking SMEs, we test these by means of moderated hierarchical regression analysis. The results discuss the relationship of cognitive traits with international entrepreneurship and highlight the importance of combining these cognitive characteristics with strategic planning in order enhance export performance.