Abstract
Does traditional sector innovate as others? The wine sector evolution proves the role of innovation since the antique world with the amphora innovation until Californian cluster that symbolises new world country production-based from wineries and coopetition. While wine suppliers focus on technical innovations, winegrowers develop organisational innovations to face their structural lack of resources. Anyway, both actual global context and climate change lead wine actors to innovate for survive or adapt. In our article, we first analyse innovation in the wine sector over time. Then, we define innovation and focus on wine sector specificities.