Résumé
This article presents the work of the "Vine and vine products" industry group. We have studied the development of agroecology and how the various agroecological certifications and labels can be promoted in four French wine-growing regions (Bordeaux, Burgundy, Champagne and Provence). The method consisted in first interviewing the directors of the technical departments of the trade associations in the regions, then analyzing four case studies (one in each region). The aim was to understand how agroecology had been interpreted and implemented by the trade associations, and which certifications or labels were being promoted. The case studies were used to understand how the agroecological transition approach had emerged, and how it had been implemented in these wine companies. Possible obstacles were also identified.