- Title
- Impacts of perceived brand relationship orientation on attitudinal loyalty
- Creators - without role
- Philippe Aurier - Université de Montpellier, Montpellier Recherche en Management - MRMGilles Séré de Lanauze - Université de Montpellier, Montpellier Recherche en Management - MRM
- Publication Details
- European Journal of Marketing, Vol.46(11/12), pp.1602-1627
- Identifiers
- 9936921409311
- Academic Unit
- Montpellier Recherche en Management - MRM
- Language
- English
- Resource Type
- Journal article
- Local Fields
- hal-02133760
Journal article
Impacts of perceived brand relationship orientation on attitudinal loyalty
European Journal of Marketing, Vol.46(11/12), pp.1602-1627
09/11/2012
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