- Title
- Impacts of in‐store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
- Creators - without role
- Philippe Aurier - Université de Montpellier, Montpellier Recherche en Management - MRMGilles Séré de Lanauze - Université de Montpellier, Montpellier Recherche en Management - MRM
- Publication Details
- International Journal of Retail and Distribution Management, Vol.39(11), pp.810-835
- Identifiers
- 9936921709311
- Academic Unit
- Montpellier Recherche en Management - MRM
- Language
- English
- Resource Type
- Journal article
- Local Fields
- hal-02133762
Journal article
Impacts of in‐store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
International Journal of Retail and Distribution Management, Vol.39(11), pp.810-835
11/10/2011
Metrics
1 Record Views