Abstract
Old, uncomfortable and expensive, vinyl is once again the protagonist of the music market. The last thirteen years have seen a steady increase in global sales. Elderly collectors are no longer wandering in dusty little shops or vintage markets searching for perfect title, nowadays even the new generations yeld to the aesthetic and emotional pleasure of the 33 and 45 rpm. While Sony closes the Terra Haute factory in Indiana for CD production, it opens a new one in Japan for vinyl printing. Which motivation drives, above all the Millennials, towards this renewed falling in love? The fascination of vinyl redides, in primis, in its nostalgic aura.