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Green not (only) for profit: an empirical examination of the effect of environmental-related standards on employees’ recruitment
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Green not (only) for profit: an empirical examination of the effect of environmental-related standards on employees’ recruitment

Gilles Grolleau, Naoufel Mzoughi et Sanja Pekovic
Resource and Energy Economics, Vol.34(1), pp.74--92
2012
DOI: https://doi.org/10.1016/j.reseneeco.2011.10.002

Résumé

environmental-related standards recruitment J - Labor and Demographic Economics/J.J2 - Demand and Supply of Labor/J.J2.J20 - General Q - Agricultural and Natural Resource Economics • Environmental and Ecological Economics/Q.Q5 - Environmental Economics/Q.Q5.Q50 - General norme environnementale rémunération ressources humaines analyse statistique modélisation entreprise gestion durable
Thanks to an original database on French firms we investigate the impact of environmental-related standards on employees’ recruitment. Using a bivariate probit model, we show that voluntary environmental-related standards (i.e., ISO 14001 standard, organic labeling, fair trade, etc.) improve the recruitment of professional and non-professional employees. This finding suggests that, beyond environmental considerations, human resources management can drive registration.

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