Emotions experienced in retail outlets: A proposed measurement scale

Journal article

Marie-Christine Lichtlé and V. Plichon

Recherche et Applications en Marketing (English Edition), Vol.29(1), pp.3 - 24

04/03/2014

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Title: Emotions experienced in retail outlets: A proposed measurement scale
Creators - without role: Marie-Christine Lichtlé - Université de Montpellier, Montpellier Recherche en Management - MRM
V. Plichon - Université d'Orléans
Publication Details: Recherche et Applications en Marketing (English Edition), Vol.29(1), pp.3 - 24
Identifiers: 9939720509311
Academic Unit: Montpellier Recherche en Management - MRM
Language: English
Resource Type: Journal article
Local Fields: hal-01900291