Abstract
New technologies, especially internet and virtual reality systems, have provided tourism professionals with new tools to better cater to tourists’ expectations. This study aims to identify the conditions for an effective online telepresence experience and to understand how this virtual telepresence experience could influence intention to visit. We conducted a qualitative study and a quantitative study and we considered value as a mediator. Findings confirm the importance of 3D visits. Certain value dimensions that were found to serve as valid mediators enable a better understanding of the impacts of telepresence on intention to visit. This study presents valuable insights for both marketing researchers and tourism professionals.