Abstract
«Hérault Mobility» is a cell phone application designed to make it easier for disabled people to travel during their holidays. It consists in proposing a more or less accessible pathway, based on a directory (shops, hotels, restaurants, sports and cultural facilities, etc.) of establishments marked «Tourism & Handicap» and a «travel chain» (roads, transport) evaluated as part of a territory’s application for the «Destination Pour Tous» brand. In this article, we study the genesis and development of this application through interviews with its promoters and implementers. The analysis of their conceptions of disability, public policies and their relationship to technology shows that this application can be considered as an instrument of territorial social dialogue (Garnier, 2012). The mobilization of stakeholders and the development of the labeling policy is carried out through the attractive technology system that highlights private initiatives and makes it possible to enhance them. We show that the promoters of the universal travel chain have contributed to normalizing and institutionalizing the field of tourism inclusion as a category of the territorialisation process of public action. This process is part of a long local history of intervention by the Hérault department in accessibility policies.