- Title
- Dissonant cognitions: from psychological discomfort to motivation to change
- Creators - without role
- Gilles Séré de Lanauze - Université de MontpellierBéatrice Siadou-Martin - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises
- Publication Details
- Journal of Consumer Marketing, Vol.36(5), pp.565-581
- Identifiers
- 9943329909311
- Academic Unit
- Montpellier Recherche en Management - MRM
- Language
- English
- Resource Type
- Journal article
- Local Fields
- hal-03079719
Journal article
Dissonant cognitions: from psychological discomfort to motivation to change
Journal of Consumer Marketing, Vol.36(5), pp.565-581
12/08/2019
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