Résumé
Open-Air Entertainment Retail Centers (ERCs) like The Grove in Los Angeles transform malls into immersive, tightly controlled environments that blur the line between public and private space. Borrowing from Disneyfication, these spaces stage idealized, pseudo-urban experiences designed to evoke comfort, nostalgia, and belonging while driving consumption. Through strategic use of architecture, atmosphere, and street life, they offer an illusion of publicness that conceals their commercial motives. This study explores how such developments manipulate space and emotion to commercialize urban life, turning public experience into a profitable, privatized spectacle of consumer culture.