Developing in-store brand strategies and relational expression through sales promotions

Journal article

Peer reviewed

Sarah Mussol, Philippe Aurier and Gilles Séré de Lanauze

Journal of retailing and consumer services, Vol.47, pp.241-250

03/2019

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Title: Developing in-store brand strategies and relational expression through sales promotions
Creators - without role: Sarah Mussol - Montpellier Business School
Philippe Aurier - Université de Montpellier
Gilles Séré de Lanauze - Université de Montpellier
Publication Details: Journal of retailing and consumer services, Vol.47, pp.241-250
Identifiers: 9943230009311
Academic Unit: Université de Montpellier
Language: English
Resource Type: Journal article
Local Fields: hal-03079727