Résumé
Berry-based products that have beneficial effects on consumer health are competitive on themarket only if consumers understand the benefits of such products. The purpose of this research was togain in-depth analysis the factors that influence the consumer choices and behaviour towards berrybased food products in three different countries, from eastern and western Europe: Romania, Franceand Turkey. These three countries as a three distinctive markets for organic products were chosen tofind out similar and different attitudes and behaviour towards organic food consumption. This crossculturalconsumer study aims to contribute to socio-economic research market actors and policymakers. French consumers appear to be the most loyal consumers of berries-based products out of thethree countries investigated, preferring mostly fresh berries, jams and dairy products based on berries.In Turkey and Romania, the berries consumption is mostly occasional. Turkish consumers prefer mainlydried berries, while Romanian consumers – the frozen variant and muesli.