Consumers' Responses to Facebook Advertising across PCs and Mobile Phones

Journal article

Open access

Peer reviewed

Caroline Lancelot Miltgen, Anne-Sophie Cases and Cristel Antonia Russell

Journal of Advertising Research, Vol.59(4), pp.414-432

09/12/2019

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Title: Consumers' Responses to Facebook Advertising across PCs and Mobile Phones
Creators - without role: Caroline Lancelot Miltgen - Audencia Business School
Anne-Sophie Cases - Université de Montpellier, Montpellier Recherche en Management - MRM
Cristel Antonia Russell - Auckland University of Technology
Publication Details: Journal of Advertising Research, Vol.59(4), pp.414-432
Identifiers: 9934304109311
Academic Unit: Montpellier Recherche en Management - MRM
Language: English
Resource Type: Journal article
Local Fields: hal-02566586