Collaboration with machines in B2B marketing: Overcoming managers' aversion to AI-CRM with explainability

Journal article

Open access

Peer reviewed

Piotr Gaczek, Grzegorz Leszczyński and Amira Mouakher

Industrial Marketing Management, Vol.115, pp.127-142

11/2023

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https://doi.org/10.1016/j.indmarman.2023.09.007View

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Title: Collaboration with machines in B2B marketing: Overcoming managers' aversion to AI-CRM with explainability
Creators - without role: Piotr Gaczek - Poznań University of Economics and Business
Grzegorz Leszczyński - Poznań University of Economics and Business
Amira Mouakher - Université de Montpellier, Observation Spatiale, Modèles et Science Impliquée - ESPACE DEV
Publication Details: Industrial Marketing Management, Vol.115, pp.127-142
Identifiers: 9934654609311
Academic Unit: Observation Spatiale, Modèles et Science Impliquée - ESPACE DEV
Language: English
Resource Type: Journal article
Local Fields: hal-04498370