Calculating the markup: when times are tough, bankers need to review their pricing practices to maximize the profitability of their existing customers. Here is a list of initiatives

Article de revue scientifique

Jens Baumgarten, Oliver Bushnell et David Vidal

ABA bank marketing, Vol.41(5), p.30

01/06/2009

Résumé

Banking industry

Customer relations

Management

Markup

Prices and rates

2 Consultations de la notice

Titre: Calculating the markup: when times are tough, bankers need to review their pricing practices to maximize the profitability of their existing customers. Here is a list of initiatives
Créateurs - sans rôle: Jens Baumgarten
Oliver Bushnell
David Vidal
Détails de publication: ABA bank marketing, Vol.41(5), p.30
Éditeur: Bank Marketing Assn
Identifiants: 99156999009311
Unité académique: Montpellier Recherche en Management - MRM
Langue: Anglais
Type de ressource: Article de revue scientifique