Big data and firm performance: The roles of market-directed capabilities and business strategy

Journal article

Open access

Peer reviewed

Samppa Suoniemi, Lars Meyer-Waarden, Andreas Munzel, Alex Ricardo Zablah and Detmar Straub

Information and Management, Vol.57(7)

11/2020

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https://doi.org/10.1016/j.im.2020.103365View

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Title: Big data and firm performance: The roles of market-directed capabilities and business strategy
Creators - without role: Samppa Suoniemi - University of Turku
Lars Meyer-Waarden - Université Toulouse-I-Capitole
Andreas Munzel - Université de Montpellier
Alex Ricardo Zablah - University of Tennessee at Knoxville
Detmar Straub - Temple University
Publication Details: Information and Management, Vol.57(7)
Identifiers: 9938444009311
Academic Unit: Université de Montpellier
Language: English
Resource Type: Journal article
Local Fields: hal-02957479