Big data and firm marketing performance: Findings from knowledge-based view

Article de revue

Open Access

Avec comité de lecture

Shivam Gupta, Théo Justy, Shampy Kamboj, Ajay Kumar et Eivind Kristoffersen

Technological Forecasting and Social Change, Vol.171

10/2021

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Titre: Big data and firm marketing performance: Findings from knowledge-based view
Créateurs - sans rôle: Shivam Gupta - NEOMA Business School
Théo Justy - Université de Montpellier, Montpellier Recherche en Management - MRM
Shampy Kamboj - National Institute of Technology Hamirpur
Ajay Kumar - École de management de Lyon
Eivind Kristoffersen - Norwegian University of Science and Technology
Détails de publication: Technological Forecasting and Social Change, Vol.171
Identifiants: 99153619209311
Unité académique: Montpellier Recherche en Management - MRM
Langue: English
Type de ressource: Journal article
Champs locaux: hal-03609916