Abstract
We propose here to establish the theoretical link between the concepts of ‘attitude’ and ‘social representation’. We shall base our proposal on recent conceptions of the notion of attitude, and on a structural approach to representations which account for their evaluative nature. This theoretical proposal will be followed by two experiments. The first showed that attitudes towards objects are based on the evaluative components of the representation of those objects. The second showed that a change in attitude about an object may be accompanied by changes in the evaluative dimension of its representation. © 1997 John Wiley & Sons, Ltd.