Résumé
Strategic management is a relevant approach to support farmers in managing their farm and in coping with the current agricultural challenges. In this article we propose a methodological route which aims at enabling farmers to design their strategy and to implement them. The route is organized along three steps: it helps to organize the strategic thinking; to formalize the strategy by defining priorities and strategic lines; to draw up a strategic monitoring plan (the balanced scorecard). The link between the different steps is provided by the design of a causal mapping. This methodological route was built within an action research project entitled PerfEA (Global Performance for Farm) including farms belonging to public training schools. It suits all kind of farms and requires an agricultural adviser to accompany farmers in the design process of the strategy and its implementation.