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A Strategic Guide on Two-Sided Markets Applied to the ISP Market
Article de revue   Avec comité de lecture

A Strategic Guide on Two-Sided Markets Applied to the ISP Market

Thomas Cortade
Communications & stratégies, (61), pp.17-35
2008

Résumé

Platform Externalities Price allocation Competition policy L - Industrial Organization/L.L5 - Regulation and Industrial Policy/L.L5.L51 - Economics of Regulation L - Industrial Organization/L.L8 - Industry Studies: Services/L.L8.L86 - Information and Internet Services • Computer Software L - Industrial Organization/L.L9 - Industry Studies: Transportation and Utilities/L.L9.L96 - Telecommunications
This paper looks at a new body of literature that deals with two-sided markets and focuses on the Internet Service Provider (ISP) segment. ISPs seem to act as a platform enabling transactions between web sites and end consumers. We propose a strategic guide for ISPs that covers features of two-sided markets such as strong externalities and discuss how these market characteristics can affect competition policy.

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