Abstract
In an environment of increasingly unstable and uncertain, companies in general, have other choices only to search the global and durable performance which only could constitute a factor of sustainability and a major competing advantage. The global performance of companies’ acts on all the dimensions of the cycle of life of the product / service: from design to delivery to the consumer, reducing costs to be able to offer the best price to the customer. This optimization’s logistics endwise of the chain has become a vital necessity for the sustainability of the company.Today, businesses in general and logistics providers in particular, are confronted with the realization that modeling their supply chain needs to be reviewed more efficient and especially that the impacts of their activity must be taken into account : integrating environmental constraints in the management of their supply activities, distribution, transportation, ... and supply, distribution, of transport,… and to release some ways for economic, social and environmental progress, that must be the strategic challenge of the next decade.Hence, the need to adopt a specific management aiming to reconcile classical practices leading to the global performance, and innovative and specific practices that promote on sustainable development.Our research will treat the following problematic: how to realize the global performance of SMEs in the Transportation and Logistics sector in Morocco, by adopting the practices of sustainable development?Thus, we will treat in this work, a model of specific Management able to lead the Moroccan logistics providers to the global performance, while reconciling the various financial, social and environmental challenges For this purpose, we ask a key question: how the sustainable development is presented as an opportunity to achieve sustainable performance?