Abstract
Managers appear to be more and more concerned by business process management projects. Although these systems seem to bring many benefits, organizations are required to overcome major difficulties; by conciliating numerous constraints, both internal -in terms of performance or resource management- and external -particularly in terms of standards, and/or regulation-, a source of equivocality for actors. The issue could be described as following: in a highly equivocal situation such as a new standard integration, which business process management methodology could better conciliate internal and external constraints of the organization? We propose to build on an original case of adaptation of an industrial organization facing standardization constraints and on the study of the literature of business process management, sensemaking and social regulation theory. Our aim is to highlight the characteristics of a business process management system that could enable us to answer our questioning. We will therefore propose and defend the following thesis: business process management appeals to managers because it is likely to help them in sensemaking through its required framework and interactions introduced.