Abstract
The main purpose of this study was undertaken in order to provide a comprehensivepicture of the effective entrepreneurial leadership style in Homestay community-based tourism(CBT) for sustainable performance by using the good-performance of Homestay CBT inThailand with has the operation toward to sustainable development. The case study strategies,which is one of the strategies in the qualitative research methodology was used. Data werecollected from multiple sources: documentary evidence, participant observation, and interviewswith the leader and people in three communities. The main finding of this study showed that todevelop the effective entrepreneurial leadership for sustainable performance, theentrepreneurial leadership needs three principles; Cognitive ambidexterity, SEERS (social,environmental, and economic responsibility and sustainability), and self-and social awarenessas the principle of Greenberg et al. (2011). However, in Cognitive ambidexterity aspect couldsubstitute by using the effective consultant teams. Besides, those of personality characteristicsare able to develop for sustainable communities.