Résumé
The academic field of organization studies has paid, in the past several years, a growing attention to the social and environmental impacts of economic activities, to their management as well as their governance. The idea of a corporate social responsibility (CSR) came to materialize and embody the commitment of corporations against unsustainable activities, even if the voluntary or constrained character of this phenomenon remains a matter of debate. Additionally, the prospects of CSR in terms of concrete transformations leading to more sustainable and democratic practices are still questioned. Critical scholars of CSR have, more recently, tackled these issues by pointing to the need for bringing power struggles back in the study of CSR. Although CSR principles aim at managing a multiplicity of stakeholders, critical scholars have highlighted that CSR practices took shape as a discursive power designed for maintaining and enforcing existing practices and power asymmetries, thanks to a marginalization of protestors and those trying to threaten their continuity.This doctoral project is precisely drawing upon such critical perspectives on CSR in order to understand comprehensively the political mechanisms according to which a corporate power manages to rise so as to counter potential protests and secure its own perpetuation. More particularly, this project devotes a significant attention to the implications of such corporate power on powerless stakeholders, highlighting the specific means implemented to manufacture powerlessness, starting from the following research questions: what are the modalities, mechanisms and black boxes upon which the legitimation process of corporations’ social and environmental impacts relies? What are the techniques and technologies of power designed and implemented by corporations in order to do so? How do they manage to maintain and renew their power in the face of struggles, contests and denunciations trying to challenge it?The design of this doctoral project relied on two different stages: an exploratory study of a multiplicity of CSR discourses articulated within and around a political CSR arena of the mining industry ; an in-depth case study of Weda Bay Nickel, i.e. a mining project undertaken by a French multinational corporation, Eramet, in far-off Indonesia. The methodological background of the doctoral project draws upon pragmatic constructivism and qualitative methods in order to comprehend and deconstruct the paradox according to which the Weda Bay Nickel case is at the same time praised for its exemplariness and fiercely contested. Data collection consisted in a systematic inventory of published data, interviews with a multiplicity of stakeholders (N = 41), as well as a period of three weeks ethnography in the Indonesia North Maluku region, where the mining deposit is located. Data analysis was conducted following a descriptive narrative approach, allowing for the production of a narrative which starts from the context of manufacture of corporate powerfulness, from a mere object of geological then financial speculation to a project of development that must be achieved, thanks to historical contingencies, return-on-investment self-fulfilling imperatives, as well as the forging of a coalition of interests. The narrative continues to portray the manufacture of powerlessness of protesters, rebellions and social movements, highlighting that the failure to contest corporate power cannot be associated to a powerlessness per se. Accordingly, the manufacture of powerlessness is shown to be of a socially constructed nature, relying on the implementation of framing and coercive forms of power by the corporation and its allies. Framing and coercion being the cornerstones of a policy that seems to go far beyond a search for legitimation. Instead, they can be subsumed into the idea of a domination process, experienced as non-disputable and non-reversible by the powerless stakeholders.Accéder sur intranet