Abstract
The main purpose of our research was to explore the relation between the creative processes and the identity construction. The creative act is personal, subjective an intimate. «Action is to be found at the heart of subjectivity because it has the power of relating aspirations, representations, as well as values and the sense of ability» (Costalat-Founeau, 2008). Our research leans on the theoretical basis of ego-ecology (Zavalloni & Louis-Guérin, 1984; Zavalloni, 2007) which highlights the complexity of the exchanges contributing to the construction of sense and way of being and acting at the very core of identity dynamics. This approach sees the individual on a holistic way; it conceives identity as an internal environment and focuses on the analysis of social representations built as imaged metaphors of reality. The subject as a transactional and dialogical agent is a discursive subject. It's with and in the speech that ego-ecology and the IMIS method try to find a relation between internal and external environment elements by finding identity words that are used as ontological regulators of the identity dynamic and any creative project. The creative project starts and boosts itself in the subject's subjectivity preferring the expression of emotions, values, aspirations, motivations and abilities that take part of a productive power focused on internal and external coherence. We made this exploratory study on a longitudinal way using as subjects fashion design students during three years.