Résumé
Numerous studies, primarily conducted in developed countries, have shown that unsustainable farming practices pose significant challenges, including global warming, water pollution, diseases, and biodiversity loss. As a result, consumers in these regions are shifting their preferences toward sustainably produced milk, prompting a reevaluation of dairy production systems. However, there is limited understanding of consumers' preferences for sustainable milk in developing countries. A consumer survey was conducted to examine consumers' perceptions and their willingness to pay for sustainable milk attributes.