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Understanding Obese Patients’ Engagement by Their Empowderment Level: the Case of Bariatric Surgery
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Understanding Obese Patients’ Engagement by Their Empowderment Level: the Case of Bariatric Surgery

Angélique Rodhain et Andréa Gourmelen
Advances in Consumer Research (Paris, France, 01/10/2020–04/10/2020)

Résumé

health marketing implication life narrative empowerment obesity
Too numerous cases of failures of bariatric surgery lead at better investigating its key success factors. Specifically, patients have to get engaged in a lifelong physical activity and diet program. Thanks to life narratives of 14 patients, the results underline a close relationship between empowerment and the patient’s engagement.

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