Résumé
The use of organic official quality sign is growing for animal products production in France. Past researches have assessed the market performance of organic using attitudinal data. This paper investigates the impact of organic label on market performance using real market data. We use the hedonic price formation to understand the value of organic and the influence of store types in price formation. To complete the understanding of the organic official quality sign in the market, we calculate the price elasticity of organic among the other egg marks. Our results reveal a positive trend for higher quality products, and that core organic consumers are not price-sensitive, which increase market performance. This effect is mitigated by the store type which commercializes the organic product, highlighting the importance of the interaction between the two quality signals.