- Titre
- The influence of authenticity and proximity perceived on products. An application on the clothing sector
- Créateurs - sans rôle
- Saco Virginie - Montpellier Research in Management - MarketingMarie-Christine Lichtlé - Université de MontpellierPauline Folcher - Université de Montpellier, Montpellier Recherche en Management - MRM
- Colloque
- International Marketing Trends Conference (Venise, Italy, 18/01/2024–20/01/2024)
- Identifiants
- 99166690509311
- Unité académique
- Montpellier Recherche en Management - MRM
- Langue
- English
- Type de ressource
- Conference proceeding
- Champs locaux
- hal-05441604
Acte de colloque
The influence of authenticity and proximity perceived on products. An application on the clothing sector
International Marketing Trends Conference (Venise, Italy, 18/01/2024–20/01/2024)
Indicateurs
1 Consultations de la notice