- Titre
- The influence of ambient factors in retail stores: The compared effects of perceived colors and store
- Créateurs - sans rôle
- P. Cottet - Université de Reims Champagne-ArdenneJ.-M. FerrandiMarie-Christine Lichtlé - Université de Montpellier, Montpellier Recherche en Management - MRMV. Plichon
- Colloque
- EMAC 43rd Annual Conference (Valence, Spain, 03/06/2014)
- Identifiants
- 9936903809311
- Unité académique
- Montpellier Recherche en Management - MRM
- Langue
- English
- Type de ressource
- Conference proceeding
- Champs locaux
- hal-02089038
Acte de colloque
The influence of ambient factors in retail stores: The compared effects of perceived colors and store
EMAC 43rd Annual Conference (Valence, Spain, 03/06/2014)
Indicateurs
1 Consultations de la notice