The Performative Effect of Marketing Metrics: Investigating the Sensemaking Process of Social Media Managers

Acte de colloque

Open Access

Laurent Busca et Laurent Bertrandias

GIT Pratiques du Marketing (Aix -en-Provence, France, 24/01/2025–24/01/2025)

Résumé

Sensemaking

Social Media

Performativity

Metrics

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Titre: The Performative Effect of Marketing Metrics: Investigating the Sensemaking Process of Social Media Managers
Créateurs - sans rôle: Laurent Busca - Université de Montpellier
Laurent Bertrandias - TBS Education
Colloque: GIT Pratiques du Marketing (Aix -en-Provence, France, 24/01/2025–24/01/2025)
Identifiants: 99130692009311
Unité académique: Montpellier Recherche en Management - MRM
Langue: English
Type de ressource: Conference proceeding
Champs locaux: hal-05266396