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Psychological discomfort and additional cognition in the process toward behavioural change intention: the case of meat consumption
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Psychological discomfort and additional cognition in the process toward behavioural change intention: the case of meat consumption

Gilles Séré de Lanauze et Béatrice Siadou-Martin
Congrès de l’European Marketing Association Conference (EMAC) (Oslo, Norway, 24/05/2016–27/05/2016)

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