Résumé
Producers market products for which a part of the proceeds go to a charitable cause. Donations to such charitable causes may increase the moral intensity of piracy and consequently reduce the pirates’ willingness to pirate. This rationale is empirically tested through a dual empirical strategy, that is, a market survey and a laboratory experiment. We show that piracy decreases when a donation mechanism is implemented. Nevertheless, for intermediate levels of transfer, piracy increases again. Results are interpreted and managerial implications stressed