- Titre
- Model’s age and target’s age : effects on emotions towards and beliefs about an ad
- Créateurs - sans rôle
- C. ChevalierMarie-Christine Lichtlé - Université de Montpellier, Montpellier Recherche en Management - MRM
- Colloque
- 14th International Conference on Research in Advertising - ICORIA 2015 (Londres, United Kingdom, 02/07/2015–04/07/2015)
- Identifiants
- 9937564709311
- Unité académique
- Montpellier Recherche en Management - MRM
- Langue
- English
- Type de ressource
- Conference proceeding
- Champs locaux
- hal-02075945
Acte de colloque
Model’s age and target’s age : effects on emotions towards and beliefs about an ad
14th International Conference on Research in Advertising - ICORIA 2015 (Londres, United Kingdom, 02/07/2015–04/07/2015)
03/07/2015
Indicateurs
1 Consultations de la notice