Résumé
The inclusion of climate change in banking regula5ons is gaining momentum. However, customers and other stakeholders s5ll consider that banks' efforts are nothing more than "green washing". Retail banks need to change their business model by incorpora5ng climate change objec5ves into their day-to-day ac5vi5es. This aritcle provides an initial overview of the structuring of climate control prac5ces. Our ini5al results show a congruence between the aspira5ons of the in-focus agent and organiza5onal la5tudes. These ac5ons lead the bank to increase its knowledge of its customers, which reduces the asymmetry of informa5on between the bank and its customers. We extended the discussion of an ac5ve agent's roles and ac5vi5es in the duality of structures. Our study also found that agents are facing issue of informa5on asymmetry when performing his roles and ac5vi5es. Some agents are ac5vely nego5a5ng, reconciling and adap5ng to the surrounding structures and ini5a5ng some structural changes. Some agents fail to adapt to the dynamics in the structures and eventually taking a passive role. We applied an analysis grid to iden5fy 'genuine' CSR prac5ces from those described as 'green washing'. The analysis method can be transposed to other sectors of ac5vity that face the same CSR constraints.