- Titre
- Impacts of in-store actions on the consumer-brand relationship: a study in the ice- cream category
- Créateurs - sans rôle
- Sarah Mussol - Université de Montpellier, Montpellier Recherche en Management - MRMPhilippe AurierGilles Séré de Lanauze
- Colloque
- Colloquium on European Research in Retailing (Breme (Germany), Germany, 25/09/2014–27/09/2014)
- Identifiants
- 9944794809311
- Unité académique
- Montpellier Recherche en Management - MRM
- Langue
- English
- Type de ressource
- Conference proceeding
- Champs locaux
- hal-04634902
Acte de colloque
Impacts of in-store actions on the consumer-brand relationship: a study in the ice- cream category
Colloquium on European Research in Retailing (Breme (Germany), Germany, 25/09/2014–27/09/2014)
Indicateurs
1 Consultations de la notice